What I learned at AEA

  • Performance isn't a bolt on addition, its user experience, and it needs to be thought about from the begining
  • We can use more exciting layouts, it doesn't NEED to be columns
    • Mockup magazines on the web
  • Unified UX - Cameron Moll
    • Experiences have to be similar, users expect CNN to look like CNN
    • Do not say "click this button" sometimes it should be "tap this button"
  • Content for zombies
    • the theme of this event is definitely about content.
    • Content should be broken up into small chunks that are digestible from the presentation layer.
    • image of change
  • Everyone is customer service
    • The idea that you are spending budget to do user testing is really weird, people complaining that about your product... USER THAT feedback
    • Have non-customer support people do customer support
    • Try and talk to the people doing support as much as possible!
    • Being successful isn't a super simple formula, Matt Haughey thinks listening to your customers increases your chances of being successful.